Chanalytix
Seacourt is pioneering a new to market offline media channel planning product ‘Chanalytix’.
We have been developing a media planning tool that integrates commonly available commercial modelling tools with results from hundreds of campaigns across a representative cross section of consumer brands. Chanalytix helps consumer brands looking to test and optimise offline print media campaigns by clearly defining optimum audience coverage using a blend of Addressed Direct Mail, Partially Addressed Mail and Door Drop Media.
Unlike almost all other channel targeting products Chanalytix incorporates real penetration of channels at household level when making decisions on whether the channel is deployed.
Blending audience profile penetration, market sector performance and opportunity combine to create what we and our clients believe is the best media planning tool on the market.
So if you want to know where and how to effectively communicate with new customers through offline media then contact us and find out how Chanalytix can either create an effective testing plan or improve what you currently run.
Please contact Gareth directly: