Posted by: Gareth Dinnage | Nov 05, 2014
Article by: Graham Brown from the Exotic Paper Company
How do you really catch and hold your customers’ attention while adhering to your environmental ethos? More and more companies are using recycled paper for their campaigns so standing out from the crowd is becoming harder, it is not enough just to go green. The Exotic Paper company has developed a range of 100% recycled papers that are completely unique. They add a range of interesting materials to the recycled paper which gives their papers a very different look and texture. These inclusions consists of materials like decommissioned bank notes, grass, banana, carpenter’s shavings, flower petals and straw. The company is most well known for its “Poo” range of papers which include Ellie poo, Rhino poo, Giraffe poo and Reindeer poo. Totally hygienic and odourless this paper is very practical and useable and has been used by consumers, small and medium sized companies, multi-nationals and government departments as well as celebrities.
Their flagship product is the Ellie Poo range, people love elephants. The “raw material” is processed and dried before being added to during the paper making process. The company sources the “poo” from UK zoos and parks and in the case of the Ellie poo it supports a charity in Sri Lanka that helps locals derive an income from elephant poo which contributes towards their post-retirement care, after a lifetime spent in heavy lifting work.
The company also makes papers that are plantable and that will grow if cared for properly. The favoured variety is the Wildflower seeded paper which uses a native British wildflower meadow mix to recreate a typical British wildflower meadow. Additionally, the wildflowers are both bee and butterfly attracting. While very popular in the wedding sector, various blue chip organisations like Timberland, Lush, Kingfisher and the Tearfund charity have used this seeded paper for their marketing campaigns, product labels, etc.
The papers, available in a range of weights, have been made into pads, jotters, envelopes, notebooks, sketch pads, etc. The company’s customers use their papers for letter heads, business cards, posters, flyers, mailers, magazine inserts, folders, invitations, greeting cards, childrens’ windmills, product packaging, product labels, bookmarks, gift tags, wedding stationery, book covers, CD covers, menus, compliment slips, etc, etc.
All their papers are manufactured here in the UK, using post consumer waste paper. No bleaches or detergents are used to clean the paper. The company makes both machine made papers (on probably the oldest paper making machine still in operation in the UK) as well as handmade papers. The machine made papers are easily printed on by various print methods including ink jet, laser, litho, digital, screen, letterpress, etc. The handmade and seeded papers can be printed on too, the recommended methods being screen and letterpress.
The company also undertakes bespoke papermaking projects and has made various papers for specific customers. For example, a Scottish whisky distillery using the distillery’s waste peat and draff as well as a paper for a well known British singer song writer with items very personal to her and her fans that were crushed and included in the paper.
For more information on the paper products that are available visit their website www.elliepoopaper.co.uk or to see examples of their paper in action visit their Facebook page at www.facebook.com/elliepoopaper